{"id":1171,"date":"2026-09-06T13:50:18","date_gmt":"2026-09-06T13:50:18","guid":{"rendered":"https:\/\/rideandtech.com\/blog\/?p=1171"},"modified":"2026-09-06T13:52:08","modified_gmt":"2026-09-06T13:52:08","slug":"tata-curvv-series-x","status":"publish","type":"post","link":"https:\/\/rideandtech.com\/blog\/tata-curvv-series-x\/","title":{"rendered":"Tata Curvv Series X Launched at \u20b99.99 Lakh: More Features, Smarter Variants"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rideandtech.com\/blog\/tata-curvv-series-x\/#Tata_Curvv_Series_X_What_Has_Actually_Changed\" >Tata Curvv Series X: What Has Actually Changed?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rideandtech.com\/blog\/tata-curvv-series-x\/#The_%E2%82%B9999_Lakh_Starting_Price_Needs_a_Closer_Look\" >The \u20b99.99 Lakh Starting Price Needs a Closer Look<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rideandtech.com\/blog\/tata-curvv-series-x\/#More_Equipment_Where_Buyers_Actually_Want_It\" >More Equipment Where Buyers Actually Want It<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rideandtech.com\/blog\/tata-curvv-series-x\/#Level_2_ADAS_Is_Still_Reserved_for_the_Top\" >Level 2 ADAS Is Still Reserved for the Top<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rideandtech.com\/blog\/tata-curvv-series-x\/#The_Engines_Havent_Changed\" >The Engines Haven&#8217;t Changed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rideandtech.com\/blog\/tata-curvv-series-x\/#The_Dark_Edition_Gets_More_Interesting\" >The Dark Edition Gets More Interesting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rideandtech.com\/blog\/tata-curvv-series-x\/#The_Design_Hasnt_Been_Reinvented\" >The Design Hasn&#8217;t Been Reinvented<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/rideandtech.com\/blog\/tata-curvv-series-x\/#Tata_Curvv_Series_X_Why_This_Update_Matters\" >Tata Curvv Series X: Why This Update Matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/rideandtech.com\/blog\/tata-curvv-series-x\/#Tata_Curvv_Series_X_FAQ\" >Tata Curvv Series X FAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/rideandtech.com\/blog\/tata-curvv-series-x\/#What_is_the_Tata_Curvv_Series_X_price_in_India\" >What is the Tata Curvv Series X price in India?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/rideandtech.com\/blog\/tata-curvv-series-x\/#What_are_the_Tata_Curvv_Series_X_variants\" >What are the Tata Curvv Series X variants?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/rideandtech.com\/blog\/tata-curvv-series-x\/#Does_the_Tata_Curvv_Series_X_get_Level_2_ADAS\" >Does the Tata Curvv Series X get Level 2 ADAS?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/rideandtech.com\/blog\/tata-curvv-series-x\/#Has_Tata_changed_the_Curvv_engines\" >Has Tata changed the Curvv engines?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/rideandtech.com\/blog\/tata-curvv-series-x\/#Does_the_Curvv_Series_X_get_a_Dark_Edition\" >Does the Curvv Series X get a Dark Edition?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/rideandtech.com\/blog\/tata-curvv-series-x\/#Ride_And_Tech_Verdict\" >Ride And Tech Verdict<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Tata has given the Curvv a fairly unusual update. Rather than chasing headlines with a new engine or a dramatic redesign, the company has gone after something arguably more important to buyers: <strong>how much car you get for your money<\/strong>. The new <a href=\"https:\/\/ev.tata.cars\/curvv\/ev.html\" target=\"_blank\" rel=\"noopener\">Tata Curvv Series X<\/a> arrives in India with a reshuffled variant line-up, more equipment on lower and mid-spec versions, and a wider choice of Dark Edition trims. Prices start at <strong>\u20b99.99 lakh ex-showroom<\/strong> and stretch to around \u20b919 lakh for the range-topping versions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That makes the Tata Curvv Series X less of a conventional facelift and more of a strategic reset. The distinctive SUV-coupe shape remains largely untouched, and the three-engine line-up continues as before. Instead, Tata has moved features that once required spending considerably more money further down the range, potentially making the Curvv a much easier car to recommend to buyers who don&#8217;t want to chase the top variant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read More: <a href=\"https:\/\/rideandtech.com\/blog\/maruti-baleno-facelift\/\">Maruti Baleno Facelift Launched at \u20b96.10 Lakh<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tata_Curvv_Series_X_What_Has_Actually_Changed\"><\/span><strong>Tata Curvv Series X: What Has Actually Changed?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The biggest change is hidden in the variant table rather than visible from the outside. Tata has reorganised the range around six main variants \u2014 Smart X, Pure X, Pure X+, Creative X+, Accomplished X and Accomplished X+ \u2014 with selected versions also available in Dark Edition guise. The nomenclature now carries the <strong>X<\/strong> suffix throughout the range, making the new structure easier to distinguish from the earlier Curvv line-up.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The clever bit is what happens as you move up the range. The Pure X, for example, now gets a 10.25-inch infotainment system with wireless Android Auto and Apple CarPlay, cruise control, automatic climate control and other equipment that previously required moving further up the Curvv family. The Creative X+ adds features such as a panoramic sunroof, 360-degree camera and a larger digital cockpit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In other words, the <strong>Tata Curvv Series X<\/strong> is trying to make the middle of the range the sweet spot. That matters because most buyers don&#8217;t walk into a showroom wanting the cheapest possible car or the most expensive one; they want the variant that gives them the features they will actually use without making the monthly payment unnecessarily painful.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_%E2%82%B9999_Lakh_Starting_Price_Needs_a_Closer_Look\"><\/span><strong>The \u20b99.99 Lakh Starting Price Needs a Closer Look<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tata has positioned the <strong>Tata Curvv Series X price<\/strong> at \u20b99.99 lakh for the entry point, but the variant and powertrain combinations make the range considerably more complicated than that headline suggests. The starting figure applies to the entry petrol configuration, while automatic, diesel and higher-equipment versions climb progressively through the range.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The interesting change is that some of the traditional price gaps have narrowed. The petrol-to-diesel premium has been reduced to around \u20b91.30 lakh, while the step from manual to automatic is also around \u20b91.30 lakh in relevant configurations. That makes the automatic version slightly easier to justify for buyers who spend most of their time in urban traffic.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Tata Curvv Series X Variant<\/th><th>Starting Price*<\/th><\/tr><\/thead><tbody><tr><td>Smart X<\/td><td>\u20b99.99 lakh<\/td><\/tr><tr><td>Pure X<\/td><td>\u20b910.99 lakh<\/td><\/tr><tr><td>Pure X+<\/td><td>\u20b911.79 lakh<\/td><\/tr><tr><td>Creative X+<\/td><td>\u20b912.90 lakh<\/td><\/tr><tr><td>Accomplished X<\/td><td>\u20b913.99 lakh<\/td><\/tr><tr><td>Accomplished X+<\/td><td>\u20b918.49 lakh<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">*Ex-showroom; prices vary by engine and transmission. Dark Edition versions carry an additional premium on applicable variants.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"More_Equipment_Where_Buyers_Actually_Want_It\"><\/span><strong>More Equipment Where Buyers Actually Want It<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is where the <strong>Tata Curvv Series X features<\/strong> story becomes more interesting. The entry Smart X isn&#8217;t exactly bare-bones, with six airbags, ESP, ABS with EBD, hill-hold control, LED lighting, a digital instrument cluster and reverse parking assistance included. Tata has also fitted its R-Comfort seats with passive ventilation to the entry version, which is an unusual feature to find this far down a car&#8217;s range.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Move to Pure X and the equipment list becomes considerably more appealing. The 10.25-inch infotainment system, wireless smartphone connectivity, cruise control and automatic climate control are now available without having to climb to the expensive end of the range. The Pure X+ adds Oyster White leatherette upholstery and larger alloy wheels, with the Dark Edition also becoming available.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Creative X+ is where the <strong>Tata Curvv panoramic sunroof<\/strong> and 360-degree camera enter the picture. It also gets an additional 10.25-inch digital cockpit, rain-sensing wipers, automatic headlamps and other convenience features. For many buyers, this could prove to be the point in the range where the Curvv&#8217;s equipment and price strike the most convincing balance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Level_2_ADAS_Is_Still_Reserved_for_the_Top\"><\/span><strong>Level 2 ADAS Is Still Reserved for the Top<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tata hasn&#8217;t spread every piece of technology across the range. <strong>Tata Curvv Level 2 ADAS<\/strong> remains a premium feature, reserved for the Accomplished variants at the top of the line-up. That package includes advanced driver-assistance functions, while the higher versions also gain additional comfort and technology equipment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Accomplished X and Accomplished X+ also bring ventilated front seats, a six-way powered driver&#8217;s seat, ambient lighting and the more premium audio and infotainment setup. The X+ goes further with a gesture-controlled powered tailgate, while the range-topping package adds features such as an air purifier, connected-car technology, twin-zone climate control and wireless charging.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So while the <strong>Tata Curvv ADAS<\/strong> story remains a top-end affair, Tata has made the rest of the range considerably more interesting. That&#8217;s arguably the more important change for actual sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Engines_Havent_Changed\"><\/span><strong>The Engines Haven&#8217;t Changed<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There is no mechanical revolution hiding underneath the Series X badge. The <strong>Tata Curvv engine options<\/strong> continue with two 1.2-litre turbo-petrol units and a 1.5-litre diesel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The standard 1.2-litre turbo-petrol produces <strong>120hp and 170Nm<\/strong>, while the 1.2-litre direct-injection T-GDI develops <strong>125hp and 225Nm<\/strong>. The 1.5-litre diesel makes <strong>118hp and 260Nm<\/strong>. The standard turbo-petrol and diesel can be paired with a six-speed manual or seven-speed dual-clutch automatic, while the T-GDI is offered exclusively with the seven-speed DCA on the top Accomplished X+ variant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That means the <strong>Tata Curvv Series X<\/strong> isn&#8217;t trying to fix the Curvv&#8217;s mechanical package. Tata clearly believes the engines already give the SUV-coupe enough choice, and the bigger opportunity lies in making the equipment structure more attractive.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Dark_Edition_Gets_More_Interesting\"><\/span><strong>The Dark Edition Gets More Interesting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The blacked-out Curvv has also become easier to buy. Tata is expanding the <strong>Tata Curvv Dark Edition<\/strong> to lower points in the range, with Dark versions available from the Pure X+ level and above. These versions bring the expected blacked-out exterior and darker interior treatment without requiring buyers to jump straight to the most expensive Curvv.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is a small change on paper, but an important one for a car whose biggest selling point has always been its styling. The Curvv&#8217;s coupe-SUV silhouette already stands out in traffic; the Dark treatment simply turns the volume up.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Design_Hasnt_Been_Reinvented\"><\/span><strong>The Design Hasn&#8217;t Been Reinvented<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re expecting the <strong>2026 Tata Curvv<\/strong> to look substantially different, there isn&#8217;t much here to get excited about. The fundamental coupe-SUV profile remains intact, with its sloping roofline, flush door handles, LED lighting and distinctive rear treatment carrying over.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are detail changes, including a black grille treatment and revised wheel and colour combinations. Tata has also rationalised the exterior colour palette, dropping some previous shades and introducing a more focused selection. The important point is that Tata hasn&#8217;t tampered with the Curvv&#8217;s most recognisable asset: its shape.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read More: <a href=\"https:\/\/rideandtech.com\/blog\/electric-two-wheeler-sales-in-india-2026\/\">Electric Two-Wheeler Sales in India Cross 1 Million<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tata_Curvv_Series_X_Why_This_Update_Matters\"><\/span><strong>Tata Curvv Series X: Why This Update Matters<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Curvv arrived with plenty of attention because it looked unlike anything else in Tata&#8217;s passenger-car range. But a striking design can only get a car so far. As the novelty wears off, buyers start asking the less glamorous questions: <strong>Which variant should I buy? What equipment do I get? How much extra do I pay for the automatic? Do I really need the top trim?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Tata Curvv Series X<\/strong> appears to be Tata&#8217;s answer to those questions. Instead of simply adding another feature to the top variant, the company has redistributed equipment through the range. The result is a Curvv that makes more sense before you reach the expensive end of the price list.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s particularly relevant in a market where buyers are increasingly comparing features across variants rather than simply comparing badge against badge. The Curvv&#8217;s unusual design gets people through the showroom door; this revised equipment strategy might make it easier to get them to sign the paperwork.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tata_Curvv_Series_X_FAQ\"><\/span><strong>Tata Curvv Series X FAQ<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_the_Tata_Curvv_Series_X_price_in_India\"><\/span><strong>What is the Tata Curvv Series X price in India?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Tata Curvv Series X price<\/strong> starts at \u20b99.99 lakh ex-showroom and rises to around \u20b919 lakh depending on the variant, engine, transmission and Dark Edition configuration.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_the_Tata_Curvv_Series_X_variants\"><\/span><strong>What are the Tata Curvv Series X variants?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The range consists of Smart X, Pure X, Pure X+, Creative X+, Accomplished X and Accomplished X+, with Dark Edition versions available on selected higher trims.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Does_the_Tata_Curvv_Series_X_get_Level_2_ADAS\"><\/span><strong>Does the Tata Curvv Series X get Level 2 ADAS?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. <strong>Tata Curvv Level 2 ADAS<\/strong> is available on the higher Accomplished variants, rather than across the entire range.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Has_Tata_changed_the_Curvv_engines\"><\/span><strong>Has Tata changed the Curvv engines?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No major mechanical change has been made. The Series X continues with the 1.2-litre turbo-petrol, 1.2-litre T-GDI petrol and 1.5-litre diesel engines, with different manual and automatic combinations depending on the powertrain.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Does_the_Curvv_Series_X_get_a_Dark_Edition\"><\/span><strong>Does the Curvv Series X get a Dark Edition?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. Tata has expanded the <strong>Tata Curvv Dark Edition<\/strong> to more variants, starting from the Pure X+ level in the revised range.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ride_And_Tech_Verdict\"><\/span><strong>Ride And Tech Verdict<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Tata Curvv Series X<\/strong> is a smarter update than its name initially suggests. There is no headline-grabbing new engine or dramatic redesign, but Tata has addressed something that matters considerably more when you&#8217;re actually buying the car: the distribution of equipment across the range.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moving useful features into lower and mid-spec variants makes the Curvv easier to recommend without forcing buyers towards the most expensive version. The panoramic sunroof, 360-degree camera, better infotainment and comfort upgrades arrive earlier, while the top variants retain the serious hardware such as Level 2 ADAS and the premium cabin technology.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And that&#8217;s probably the right move. The Curvv never needed to become louder; it needed to become <strong>better value<\/strong>. With Series X, Tata has finally started playing that game.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/rideandtech.com\/\">Ride And Tech<\/a>\u00a0\u2014 Where Ride Meets Tech.<\/strong><br><strong>Drive Smarter. Ride Smarter.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tata has given the Curvv a fairly unusual update. Rather than chasing headlines with a new engine or a dramatic redesign, the company has gone after something arguably more important to buyers: how much car you get for your money. The new Tata Curvv Series X arrives in India with a reshuffled variant line-up, more &#8230; <a title=\"Tata Curvv Series X Launched at \u20b99.99 Lakh: More Features, Smarter Variants\" class=\"read-more\" href=\"https:\/\/rideandtech.com\/blog\/tata-curvv-series-x\/\" aria-label=\"Read more about Tata Curvv Series X Launched at \u20b99.99 Lakh: More Features, Smarter Variants\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":1172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[570,12],"tags":[1881,947,1882,1465,1874,1877,1872,1878,1879,1876,1883,1871,1873,1880,1867,1865,1869,1870,1866,1868,1875],"class_list":["post-1171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-car-launches","category-automotive-news","tag-2026-tata-curvv","tag-hero","tag-new-tata-curvv","tag-push-notification","tag-tata-curvv-360-camera","tag-tata-curvv-automatic","tag-tata-curvv-dark-edition","tag-tata-curvv-dct","tag-tata-curvv-diesel","tag-tata-curvv-engine-options","tag-tata-curvv-facelift-2026","tag-tata-curvv-level-2-adas","tag-tata-curvv-panoramic-sunroof","tag-tata-curvv-petrol-tata-curvv-price-in-india","tag-tata-curvv-price-2026","tag-tata-curvv-series-x-2026","tag-tata-curvv-series-x-features","tag-tata-curvv-series-x-launch","tag-tata-curvv-series-x-price","tag-tata-curvv-series-x-variants","tag-tata-curvv-ventilated-seats"],"_links":{"self":[{"href":"https:\/\/rideandtech.com\/blog\/wp-json\/wp\/v2\/posts\/1171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rideandtech.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rideandtech.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rideandtech.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rideandtech.com\/blog\/wp-json\/wp\/v2\/comments?post=1171"}],"version-history":[{"count":1,"href":"https:\/\/rideandtech.com\/blog\/wp-json\/wp\/v2\/posts\/1171\/revisions"}],"predecessor-version":[{"id":1173,"href":"https:\/\/rideandtech.com\/blog\/wp-json\/wp\/v2\/posts\/1171\/revisions\/1173"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rideandtech.com\/blog\/wp-json\/wp\/v2\/media\/1172"}],"wp:attachment":[{"href":"https:\/\/rideandtech.com\/blog\/wp-json\/wp\/v2\/media?parent=1171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rideandtech.com\/blog\/wp-json\/wp\/v2\/categories?post=1171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rideandtech.com\/blog\/wp-json\/wp\/v2\/tags?post=1171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}